REAL ESTATE – RESIDENTIAL
MARG ProperTies, the residential arm of the infrastructure major MARG, is one of the leading real estate developers in Chennai that offer homes to all segments, viz Affordable homes, Urban smart homes, integrated townships and Ultra luxury homes. Delivering the “Right Product” with the “Right Value” to a wide segment of consumers has always been the brand promise of MARG ProperTies.
Homes for all segments:
MARG ProperTies customers can pick and choose a home best suited to their requirements through a unique buying experience. The complete range of homes offer unmatched choice to the customer. MARG ProperTies is well poised to garner sizable market share across product range (from Rs 10 lakhs to Rs 100 lakhs) by leveraging its range, scale and size coupled with strong processes and use of innovative technologies.
|
|
|||||||
|
|
|
||||||
For more details, call us at (044) 4252 5252
MARG has always been a front runner in innovation and customer focus. MARG ProperTies hence aims to give customers a brand experience par excellence and has a first mover advantage in terms of no. of unique features offered and many FIRSTS in the real estate segment.
The MARG ProperTies brand boasts of a no. of unique features:
 Measure & Pay |
 Upgrade To a Bigger MARG home |
 Zero dead space |
 Great deals on home furnishings and appliances |
 24×7 customer service |
MARG ProperTies has a no. of “real estate firsts” to its credit:
MARG ProperTies Home Shoppe: a first-of-its-kind 2000 sq. feet showroom equipped with experiential zones,
AV rooms, discussion rooms, touch screen kiosk and exclusive customer lounge. This new retail home Shoppe allows customers easy access to MARG ProperTies portfolios across the city. Apart from offering an interactive and comprehensive experience to the customer who walks in, the store will also showcase the range of products and their uniqueness. MARG ProperTies is planning to launch more retail stores at Chennai in the near future.
A robust ERP software : MARG ProperTies is the first real estate company to have this efficiency driven software programme for customer handling processes. This assists customers to check apartment availability online and also facilitates an online customization by customers to choose specifics e.g. the tile and paint color etc.
Customer Engagement Program: A unique periodical “Connexions Event” where the customers are apprised of the progress of the projects followed by a Q&A session directly address queries by the Top Management team
A unique & innovative marketing & customer service approach: Unlike traditional real estate practice, MARG ProperTies is consistently unique in reaching out to its customers through large events, a strong customer loyalty program, client engagement programs through blogs etc & a bi-monthly communication newsletter on latest company and project updates
Interactive touch screen kiosks: 
This is akin to an ATM concept where customers can obtain complete project information including a 360 degree virtual tour, submit enquiries and obtain literature like brochure ect. These kiosks are placed at high footfall locations
Innovative Branding :The recent launch of MARG ProperTies mascot, Mr. Joy is a unique ‘mascot’ led refreshed branding approach wherein Mr.Joy personifies the ethos and values of the MARG ProperTies brand
MARG ProperTies has sold more than 1.79 Mn Sq.ft and has drawn plans to sell around 8.0 mn sq.ft of residential space in next three years. 
As per a CMDA estimate, the demand for housing in Chennai is estimated to be at 4.0 lakhs in 2011 and is expected to reach 6.0 lakhs by 2016. Bulk of this demand (65-70%) comes from affordable category. MARG Properties has been quick to react to the housing demand in affordable home segments through the launch of milestone projects like BRINDAVAN and launching Smart Affordable Homes set in lush scenic surroundings with top notch amenities.
To know more, visit www.margproperties.com
Marg Limited 
Leave a comment